Executive Summary
The Linecraft product was deployed on a complex Battery Assembly line at a leading North American
automotive
manufacturer. The line featured manual, semi-automatic, and robotic stations with Automated Guided
Vehicles (AGVs),
presenting unique throughput challenges due to its flexibility and multiple part variants.
Previous productivity improvement efforts plateaued due to limited visibility into true bottlenecks
and flow
disruptions
Key outcomes within the first 4 months of deployment include
- Identified bottlenecks across manual and automatic stations using flow-based analysis beyond conventional station-based methods.
- Achieved a 20% improvement in throughput, increasing weekly average Jobs Per Hour (JPH) by approximately 4.
- Raised daily maximum JPH from 18 to 27 (a 33% increase).
- Improved Overall Equipment Efficiency (OEE) from 57% to 72%.
- Resolved AGV transfer delays affecting flow in specific areas.
- Uncovered production drops tied to specific days and times, enabling optimized scheduling and identified targeted operator training opportunities
- Enabled consistent weekly reviews and cross-functional corrective actions.
Summary of outcomes:
Strategic value
This data-driven approach fostered collaboration between plant and central teams, validated and
improved existing
Business Intelligence (BI) configurations, and established a scalable, continuous improvement model
applicable to
other complex manufacturing lines. It also brought to light the lag in effectiveness of conventional
systems that
rely on the line integrators programming to correctly report the data being captured especially for
ramp up line,
where their focus is proving their equipment and might not report the correct data initially.
Introduction
The Battery Assembly Line is part of a leading automotive manufacturing plant in North America. It
consists of
about60 assembly stations combining manual assembly, semi-automatic processes, and robotic
automation. AGVs support
the line by transporting battery assemblies, enabling process flexibility via multiple paths and
sequences to
accommodate various part variants and production mix.
While this flexibility and advanced automation allow scalable production, it also introduces
increased complexity in
identifying which issues truly impact throughput. Prior to deploying the Linecraft product, the team
faced these
challenges firsthand. Multiple, often unrelated issues were addressed without achieving commensurate
throughput
gains at the line end. Traditional systems and manual analysis could not clearly distinguish
flow-related
bottlenecks from station-level inefficiencies, leading to scattered improvement efforts lacking
measurable results.
The Linecraft product was implemented to bring data-driven clarity by providing actionable insights
focused on
throughput-impacting bottlenecks using advanced line-wide flow analysis
Problem Statement
The manufacturing line was facing significant throughput challenges driven by a combination of
operational
inefficiencies. Cycle time variations and over-cycling at multiple stations caused frequent
slowdowns, while the
existing bottleneck detection tools—focused narrowly on station-level analysis—failed to uncover the
broader
flow-related issues affecting end-to-end performance.
As a result, improvement efforts were often misdirected toward non-critical stations, yielding only
marginal
benefits. Hidden constraints, such as AGV transfer delays, further compounded the inefficiencies. In
addition,
variability across days and shifts created planning difficulties and made it harder to maintain
consistent output.
Impact Statement:
Together, these issues create a fragmented view of performance, where localized fixes fail to
resolve systemic
bottlenecks. The inability to see and manage line-wide flow leads to persistent inefficiencies,
reduced
productivity, and higher operational costs. Moreover, variability in performance erodes
predictability, complicating
planning and limiting the organization’s ability to meet demand reliably.
IIoT Solution Overview
The Linecraft product leverages industrial IoT technology to capture detailed operational data from
across the
Battery Assembly line. Here is a simplified version of the architecture and data flow:
Edge devices deployed on the line collect sensor-actuator level data from controllers to build a
model of the
stations and line operations within the product ecosystem without requiring any logic
implementations on the
machines and down times related to it which is very typical with other IOT / BI solutions.
This digital model enables deep analysis of part flow dynamics and identification of
throughput-impacting factors
beyond simple station-level metrics. The images below explain the difference between the station
based evaluation
versus the flow based evaluation which is the additional capability in the Linecraft product.
Line flow analysis evaluates the flow of parts on the line to identify bottlenecks that are dynamic
in nature
occurring due to operational changes and might not reflect in the asset-based evaluation
A few examples of these
- Frequent small interruptions (like minor faults reset) – don’t show up as high availability loss, but affects flow
- Raised daily maximum JPH from 18 to 27 (a 33% increase).
- Spread of cycle times – although average cycle time is within target
- Part or Shift change over
- Variations due to manual operations
- Special flows / sequences that get triggered periodically (QC check, calibration cycles, buffer modes etc)
The analytics platform highlights flow-related bottlenecks by aggregating and correlating data across
stations and
transfer points, including AGV operations, providing prioritized actionable insights.
Visualization dashboards provide shift-wise, station-wise, and time-based operational views to
support continuous
improvement.
Implementation
Linecraft deployment enabled data collection and analytics consumption. The data and impact
presented here focus on
the initial 4 months post deployment to understand the immediate improvement seen.
Multiple stations, spanning both manual and automatic operations, were identified as bottlenecks.
These were
addressed through process optimization, operator training, and automation tuning.
Weekly collaborative sessions with plant and central teams reviewed bottleneck reports and defined
corrective
actions.
Insights from the Linecraft product validated and helped correct BI system bottleneck
configurations, improving
future detection accuracy.
AGV transfer delays and production drops at specific days and times were identified, informing
operational changes
and production schedule optimization.
Data-Driven Approach to Bottleneck Identification
Unlike traditional station-level metrics, the Linecraft product’s bottleneck feature analyzes flow at
the edge of
each process on the line, enabling identification of priority stations impacting overall throughput
independent of
their station metrics alone.
For example, certain stations previously ranked low by customer’s existing BI system were flagged as
critical
bottlenecks impacting flow by the Linecraft product’s advanced analysis (See image for comparative
examples).
The image above shows cycle time spread for one of the top bottleneck assembly stations with
different colors
representing cycle time for different part variants.
The difference between the 2 images shows the before and after improvement in the stations
efficiency once it was
identified as bottleneck in Linecraft product and worked on for improvement.
The image above shows a pattern with the cycle time variation on the assembly station repeating in
certain shifts.
This helped identify training opportunities for operator in one shift to match the process of the
operator in the
other shift to improve efficiency.
The image above explains the difference between level of granularity at which data can be analyzed
in BI system
versus available in the Linecraft IOT product, which helps provide the actionable insight to improve
efficiency on
stations as seen in the previous examples.
Results and Benefits
The production trend graph above shows comparison with a downstream line clearlydemonstrating the impact of the IIOT data driven approach on this line.
Challenges and Lessons Learned
Initial skepticism regarding new bottleneck rankings compared to legacy BI system data required
side-by-side data
validation, which convinced stakeholders of the solution’s value.
Sustained collaboration between plant and central teams was vital for continuous momentum.
Rapid translation of data insights into operational actions was key to maximizing improvement
impact.
Conclusion and Fusion Outlook
The initial 4-month deployment of the Linecraft product successfully improved throughput and OEE on
the Battery
Assembly line by delivering clear, real-time insights into bottlenecks affecting flow and
throughput.
With ongoing collaborative review and an expanding data-driven culture, the approach is positioned
for sustained
continuous improvement to accelerate ramp-up efficiency and capacity attainment. This approach has
been so far
successfully adopted on 10 different lines with this customer across North America and Europe to
help improve
productivity. The impact was especially higher with reducing ramp up timeline for new, retool or
lines being
relocated.
This clearly demonstrates effective usage of data collected from the line to analyze and improve the
throughput
efficiency of the line.
Customer Testimonial from another Assembly Line in Europe
Annexure
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